Premium spirits business International Beverage – the international arm of Thai Beverage Public Limited Company (“ThaiBev”) - has today (Wednesday 22nd January) announced its full ownership of Asiaeuro International Beverage (“AIB”), as part of an ambitious programme of investment and accelerated growth in Asia.
The AIB business was established in 2018 as a joint venture between International Beverage and Asia Group Corporate Limited, to strengthen the former’s route to market and support commercial success in the Greater China region.
AIB consists of two entities:
Asiaeuro International Beverage (Hong Kong) Limited, which focuses on multiple duty-free channels in the region, as well as domestic markets in Hong Kong and Macau.
Asiaeuro International Beverage (Guangdong) Co. Ltd, which has an extensive sales, marketing, and distribution network for spirits and wines across mainland China;
Full ownership of AIB will be a pillar of International Beverage’s global commercial strategy in Greater China for its expanding portfolio of extraordinary premium spirits brands. These include Old Pulteney, Speyburn, Balblair, anCnoc, and PRAKAAN single malt whiskies, along with Hankey Bannister blended whisky, Larsen Cognac, Caorunn Gin, and Phraya Rum.
The AIB business has a combined headcount of 70 people across its two offices, who will now integrate with International Beverage’s 700-strong team working across a network of nine global offices.
The enhanced team will focus on strategic market planning for each of the International Beverage brands, driven by key partnerships and a programme of digital transformation to compete and stay ahead of industry and consumer trends.